Award Case | No Isolation - Internationaler Deutscher PR-Preis 2019
Home alone - in the middle of life
An avatar as a connection to the outside world
If a child falls seriously ill at the age of nine and misses two years of school due to treatment, their classmates will eventually be eleven, but the sick child will still be nine.
Karen Dolva, co-founder and CEO, No Isolation
The task
For AV1 to be widely accepted in schools in the future, it must first prove itself in pilot projects. However, this is not easy, because in data protection-sensitive Germany, you can't simply place a networked avatar on the school desk and have it streamed live.
PR had three problems to solve:
- generate interest among affected parents and create goodwill among the other parents in the class
- reduce concerns among teachers and school authorities up to the state education ministers
- activate possible cooperation partners who can help with the financing of AV1
Our approach
Results
In data protection-sensitive Germany, even a piece of technology with such positive connotations as No Isolations AV1 must first prevail over official concerns. This was achieved with the help of the AV1 launch campaign with very limited resources.
With a small budget, the media presence set a powerful lever in motion that cleared blockades at schools and political authorities. Thanks to the campaign, children with long-term illnesses can be hopeful that they will be alone at home in future, but still in the middle of life.
Selected coverage
An award-winning campaign
This success was worth an award in the “Technology & Innovation” category to the jury of the DPRG's International German PR Award 2019. The campaign was also nominated for the award in the “Public Affairs” category. There were further nominations in these categories at the PR Report Award 2018 (PDF reader of the nominees) and in 2019 at the European Excellence Award.