Adtech &
Marketing Technology

Marketing at the cutting edge - unthinkable without Adtech & Martech

If there is one industry that has no shortage of things to talk about, it's the adtech industry. From zero-party data to third-party data, a future without cookies, Google's privacy sandbox, ad fraud and transparency via the GDPR, data sovereignty, consent and attribution to in-game advertising, cohort targeting or audio marketing... The list could go on and on, and even then the entire repertoire of modern digital marketing would not be covered. If you want to stand out here, you need a good PR strategy to differentiate yourself from the competition and to make your voice heard.

The market is booming and it's getting confusing, once again

The expansion of the digital ecosystem overwhelms everyone who is not 100% in the topic. Players come and go. Companies merge. New trending topics are hyped. The adtech industry is fast-moving, innovation-driven and riddled with anglicisms and technical terms. Here it is important to maintain an overview and illustrate complicated topics such as programmatic advertising, ad fraud or affiliate marketing as clearly as possible. This is exactly what we do for our clients.

Photo: Lorenzo Fattò Offidani on Unsplash

Take a stand

In doing so, we not only have the marketing departments in mind, but also the management level. Because with the latest developments in the area of data ownership and data protection, in-house marketing technologies and the increasing advertising fatigue of users, adtech is increasingly making it onto the agenda of this target group.

To position our clients in this fast-moving market, we rely on a triad of innovative topics, exciting discussions and proximity to the needs of the target group. In this way, we reach not only the trade media, but also high-circulation national titles for brands such as Adform or MINT Square.

We help our clients show some spine and call a spade a spade to cut through in the noisy adtech market.

Gerrit Breustedt, Partner & Adtech expert

To position our clients in this fast-moving market, we rely on a triad of innovative topics, exciting discussions and proximity to the needs of the target group.

One example: For adtech consultants MINT Square, for example, we consistently address the issue of transparency - a topic close to the hearts not only of the company founders, but also one that is important throughout the industry. The communication around this core topic is constantly updated and adapted to new (market) conditions.

For Adform, our focus is on the latest hot issues and developments in the market and on making them understandable and tangible - whether in the guise of a column or an interview, the main thing is to do it quickly.

Let's talk about what you have to say!

If you would like to know how we can support your adtech company, which topics you can and should be addressing and what exactly we mean by spine, then let's arrange a meeting. We'll get to know each other, talk about your business and communication goals and approach the question of how they can be achieved. One hour of your time is enough. Click here to go directly to our contact page: