Shaping transformation with fintech PR in Germany 

Fintech is no longer a hype or passing fad in the DACH market. The industry is flourishing and constantly in flux. After the first wave of digitalisation of retail banking, trading and crypto fintechs have been playing a leading role in the industry debate lately.

However, the greatest potential probably lies in technology companies that have dedicated themselves to modernising the back-end systems of the financial industry. Here, the focus is on maximum security, a perfect fit with existing or to be modernised compliance processes and, of course, an increase in efficiency in order to make the notoriously low-margin, traditional banking business afloat again.

Just as the fintech industry is becoming increasingly professionalised, it also needs more professional communication. It is important to raise awareness and, above all, to gain and continuously re-earn the trust of users, investors and the media. And last but not least, the most important goal of fintechs is to gain access to the decision-makers at banks as partners. We are happy and passionate about helping with all of this.

From PR to social media: We communicate your fintech topics in Germany

Are you looking for fresh impetus for your product PR, do you need support with CEO positioning or content marketing?

From strategy consulting and campaign development to the implementation of individual tactics. We support fintechs in areas such as positioning and brand development, press relations and influencer PR, content marketing and social media, crisis communication as well as events, trade fairs and conferences.

Changing German fintech market demands self-confident communication

The fintech sector has experienced a real boom in recent years. Global investment in fintechs increased by around 78% from 2020 (around USD 139 billion) to 2021 (around USD 247 billion). In 2022/23, the market cooled down a little, partly due to the Russian attack on Ukraine, and is still in a difficult situation.

The market with the most transactions for fintechs is still North America - but this has been stagnating for years with an annual volume of around 32 billion euros. The most important competitor, Asia, is growing increasingly, but still lags far behind with around EUR 19 billion. Europe, with a current volume of around EUR 9 billion and a moderate upward trend, cannot keep up. In this environment, it is important for fintechs to make the best possible use of their opportunities through effective communication.

The pace of the fintech industry demands a constantly updated sense of the issues and story approaches that will inspire journalists covering the sector for financial and business media.

Tapio Liller, managing partner

References from SME financing to anti-money laundering

In recent years, we have been working for the SME financiers of iwoca and have explained on behalf of  Hawk AI why banks' anti-money laundering efforts are in need of a fundamental reboot. In March 2022, we also started our partnership with the German-Estonian investment fintech Grünfin, that we successfully launched in Germany.

We aim to develop the right communication strategy for each fintech to support their growth plans and to get a PR programme rolling with high pro-activity in implementation. Let's talk about your ambitions in Germany, and see how we could help your fintech gain the share-of-voice it deserves.

References that speak for themselves

Would you like to know what makes us tick in terms of strategy consulting, conception and campaign management, and what successes we have already achieved for other companies in your field? Then simply read our industry case “Fintech”.