Renewable energies & environmental technology
Greentech, cleantech and climatetech for a sustainable future
Just quickly save the world? Greentechs say: Yes! The need is clear: to limit the rise in global warming. Net zero emissions and a move away from fossil fuels are part of this. To achieve this, a fundamental change is needed. And for this we need innovations at both global and national level. These cover solutions in the areas of renewable energies, decarbonization, environmental technology, resource conservation and process optimization. Greentech, cleantech or climatetech - companies have different names for what they do. Ultimately, however, they all contribute to this change by generating ideas and driving development.
Nevertheless, times are not all rosy for companies with green technologies. Competition is loud and powerful. Consumers are often unsettled by political developments and social discourse. Companies fear a loss of reputation due to greenwashing accusations.
As a greentech, you need to make your voice heard and attract attention in this turbulent environment. Not only through fresh impetus in product PR, but above all by setting strategic topics - because this will highlight your expertise and market knowledge.
Core topics for PR and marketing: climate protection and sustainability
We support greentechs in areas such as brand development, press relations and influencer PR, content marketing, social media and crisis communication. Of course, we also assist you with interviews and speaker placements at events, trade fairs and conferences.
Professional PR can offer two things for greentechs: On the one hand, it translates explanation-intensive, technical innovations in a target group-oriented and simple way. Secondly, it uses thought leadership to transform the company's expertise into a controlled orientation aid for the market environment.
Anita Haak, account manager & greentech espert
Green economy: sector with growth forecast
The ecological transformation has long been a major economic factor and is just as disruptive as the digital transformation. Green technologies are on the rise, as can be seen from the Green Startup Monitor, for example: in 2022, the proportion of green startups was already 35%. According to the Federal Ministry for Economic Affairs and Climate Protection, the global market for clean technologies is expected to be worth 600 billion in 2030.
The new version of the Climate Protection Act with the 2023 climate protection program not only reaffirms the ambitious climate targets, but also focuses more strongly on the future development of climate protection and the overall responsibility of all sectors. This is the right occasion for Greentechs to strategically align their communication in a future-oriented and responsible manner.