PR for professional services means communicating adaptably
In Germany, professional services are crucial for digital transformation and competitiveness in the corporate environment. Professional services providers offer specialized knowledge, resources, constantly evolving technologies and objective advice to help companies become more efficient, innovative and competitive. However, technologies such as artificial intelligence (AI), big data, cloud computing and automation are continuously changing the way these services are delivered. Customers increasingly expect personalized services that are tailored to their individual needs and business models. The demand for hyperconnectivity, instant availability and fast delivery of services, is also increasing, driven by the on-demand culture.
These factors mean that the service industry is constantly changing. Good communication helps to maintain an overview and respond spontaneously to trends. As a PR agency for professional services in Germany, we help you to communicate your services to the right target groups in one of the most dynamic industries of our time.
From PR to social media: We communicate your professional services topics in Germany
From strategy consulting and campaign development to the implementation of individual measures: We support providers of professional services in areas such as brand development and development, press relations and corporate influencer PR, content marketing and social media, events, trade fairs and conferences. And when things get tough, we also have a steady hand and a cool head in crisis situations.
Digitainability and hyperconnectivity
In addition to the use of AI and the automation of processes, the buzzword “digitainability” is currently on everyone's lips. Digitainability combines the possibilities of digitalization with the requirements of sustainability in order to simultaneously increase efficiency and environmental responsibility and grow in an ecologically and economically sustainable manner: an important driver of innovation and competitiveness for companies.
The demand for hyperconnectivity, i.e. the immediate availability and rapid provision of digital networking and services, is also increasing, driven by the “on-demand” culture. Hyperconnectivity promotes efficiency and innovation, improving global communication and collaboration, enabling fast access to information and strengthening social interactions.
These trends promote the agility and adaptability of companies and are crucial for responding to the rapidly changing requirements and expectations in the business environment. In this context, Deloitte's Global Human Capital Trends Report highlights the importance of human sustainability, new performance metrics and the promotion of skills such as curiosity and empathy, which are particularly relevant in the context of AI and business processes. (Sources: Deloitte Insights, HR Tech Cube).
"Everyone is talking about innovation and efficiency these days. Good and value-adding communication only comes about when the topics relating to professional services become tangible and are close to the information needs of the target group."
Rebecca Haas, account lead & expert for professional services
References that speak for themselves
