From award hype to new business: strategic communication for agencies
If there is one industry that has to constantly reinvent itself, it is the agency world. From the transformation to AI-supported creation, to the war for talent and employer branding, to hybrid work, pitch etiquette, and the debate about the billing model of the future. The list of topics is endless, but in day-to-day business, visibility usually falls by the wayside. If you want to end up in the CMOs' “relevant set,” you not only have to shine for your clients, but also manage your own brand with the same precision.
Agency marketing is no longer a “nice-to-have,” but rather the engine for sustainable growth. In a market environment characterized by consolidation, insourcing trends, and the rise of specialized boutiques, positioning can determine success in the next big pitch. We understand that agencies don't need standard PR, but rather a sparring partner who understands the dynamics between procurement, marketing management, and creative demands.
We make agencies the benchmark – in the trade press and in the market
We provide comprehensive support to advertising, digital, and media agencies: from sharp positioning and honing of the USP to classic press relations in publications such as Horizont, W&V, and Absatzwirtschaft to social media strategies for LinkedIn. We ensure that your agency not only works, but makes an impact.
To make agencies visible in a saturated market, we focus on depth of content rather than buzzword bingo. We don't just recognize trends, we feel them. For example, we consistently position our clients on future topics such as ethical AI or sustainable advertising – topics that are decisive for pitch invitations today. We translate complex project successes into compelling stories for our clients. We launch guest articles that underscore your expertise, organize roundtables with relevant decision-makers, and ensure that your opinion is heard in major industry debates.
"Agencies sell trust and creativity every day. Our job is to credibly demonstrate this promise in the media and turn the minds behind the campaigns into genuine opinion leaders.."
Timm Leibfried, head of business development & director agency marketing & adtech
In a challenging market, self-marketing is the best insurance policy.
Those who don't communicate don't exist in the minds of CMOs. On top of that, the pace of development in the industry often overwhelms even the professionals. The market is consolidating, agencies are disappearing and merging, and a new “revolution” is proclaimed almost weekly. In this noise, it's not loud communication that helps, but smart communication.
We know the agency world from the inside. We know how painful lost pitches are and how much work goes into an award-winning case. We use our excellent contacts in the marketing trade press to raise your agency's profile with substance. We highlight the added value of your methodology and take the pressure off you so that you can concentrate on what you do best: excellent work for your clients.