CASE: TRAVELPERK (Product PR & Thought Leadership)
Business travel, digitally reimagined
Business Travel for the digital age
The Smart Challenger
The market for business travel is dominated by local travel agencies on the one hand and large travel management companies serving international corporates on the other. Both have one thing in common: the booking process is cumbersome, time-consuming and not very user-friendly. For this reason, many employees switch to self-booking portals aimed at consumers. The result: loss of control over costs and time-consuming billing and reimbursement procedures. TravelPerk solves these problems with three brand promises:
PR Strategy: Taking the employees' point of view
For TravelPerk this is a great communications opportunity. By taking the employees' perspective when choosing topics, content and messages, we can open the eyes of decision-makers. Our PR campaign therefore positions TravelPerk as an agent of change in business travel - with a solution that makes both sides happy: corporate travel managers and employees.
Visibility helps bring in new leads
The media presence created by Oseon for Travelperk has a direct impact on our business in Germany. Especially after reports in major daily newspapers, we are receiving an increasing number of new inquiries.Eugen Triebelhorn, General Manager Germany, TravelPerk
Conclusion: Media become advocates of business travelers
fvw and Travelnews, industry publications such as Beschaffung aktuell and even business dailies such as Handelsblatt and Süddeutsche Zeitung have become curious about TravelPerk as a result of the switch in perspectives that looks at the wishes and preferences of employees instead of companies.
The reward: Product innovations such as the carbon compensation option "GreenPerk" and the flexible cancellation feature „FlexiPerk" were quickly met with a positive response due to the initial investment in relationship-building with trade and business media.