Von 5G bis KI: Thought Leadership für Technologieberater

Technology consultancies and other companies that offer professional IT services often have a difficult time in the media. On the one hand, the negative clichés are always ready in the drawer, on the other hand, their range of services is often broad and difficult to grasp. Particularly in the face of fierce competition and sometimes seemingly similar offerings, it is challenging for companies in the professional services sector to be heard by the right specialist editorial teams. In addition, the daily and business press often lack the big stories. 

In order to get their messages across to readers, they therefore need a clear communication plan and narratives that are relevant to the target group. Both must always be based on the question of what added value the company offers with its applications and services and what new insights and perspectives the experts can contribute.  

With our experienced PR team, Oseon supports companies in developing core messages and storylines. On the one hand, this provides all spokespeople with suitable statements for important scenarios and, on the other hand, enables standardized corporate communication in order to clearly convey the company's own values and contribution to society. 

Through structured agenda setting and ongoing pitch development, we work together to find the interfaces between the interests of the target groups and what companies have to offer. The key to this is a consistent shift in perspective from the provider to the user and their information needs. 

Photos: Telekom MMS, Unsplash