AWARD CASE: NO ISOLATION (German PR Award 2019)
HOME ALONE, together
CONTEXT AND TASK
The job for PR was to address privacy concerns of schools and education authorities in Germany, and generate interest from affected families for pilot projects.
„When a child gets severely ill at the age of nine and misses out on two years of school because of therapy, her classmates will have become eleven, but the child will still be nine."Karen Dolva, Co-founder & CEO, No Isolation
An AVAtAR to Connect with the outside world
For AV1 to be widely accepted in schools in the future, it must first prove itself in pilot projects. But that's not an easy task to accomplish, because in privacy-sensitive Germany you can't just put a networked avatar on a school desk and have it live-stream class. So, PR had three key problems to solve:
OTS of print and online coverage in the first four months of the campaign
operational or in preparation (after four months)
In privacy-sensitive Germany, even a piece of technology with such positive connotations as No Isolation's AV1 must first hold its own against objections and concerns. With the help of the introductory campaign for AV1, this was achieved with very limited resources. With a small budget, the media presence set a strong lever in motion that removed blockades at schools and among political decision-makers. As a result of the campaign, children with long-term illnesses can be hopeful that they will be alone at home in the future, but still together.
This success led the jury of the German PR Association's "International German PR Award 2019" to award the campaign with the trophy in the "Technology & Innovation" category. The campaign was also nominated for the award in the "Public Affairs" category. The campaign garnered further nominations at the 2018 "PR Report Award" in the same categories.