My precious! Create incentives to buy, retain customers 

When we think of communication around consumer and lifestyle products and services, we automatically think of product launches, product PR, review programs or influencer testimonials with promo codes and the like. In most cases, however, we think of the product or service and the associated features. 

So far so good. But what do you communicate when there is no launch coming up or a product is not sexy enough for a big media response? What does an app like Bookatable do in terms of PR when the app has been introduced and explained and there is simply nothing new? How does a job platform like Monster stay in dialog with its target group of employees? These three clients were also looking for ways to tell their target group more than just product news and to position themselves in the consumer market as a trustworthy and hip provider: Oda, Inshared and Goal Zero...

Products or services for end consumers are rarely so new or original that they trigger an earthquake of attention on their own. And even if a product launch is successful thanks to smart features, a chic look and good press images. What happens afterwards? To ensure that PR successes for our consumer-oriented clients don't remain a flash in the pan, we also rely on a mix of product PR and storytelling in B2C communication, often sensibly expanded in social media or as part of influencer co-ops.

We create stories that fill our customers' products and services with life, provide reasons to buy and also occupy the surrounding subject area in such a way that trust in quality and competence is created in the target group.