Discourse and discussion in online marketing

In the adtech, martech and eCommerce sectors, you can hardly hear your own voice over the noise of the leaves in the forest - unless you stand out from the crowd with pointed opinions and newsworthy insights.

Especially as a newcomer to the German market or with too narrow a marketing perspective, this is often difficult, so companies in this segment look for external support. We are happy to help. Our many years of experience in the market and close contacts in the specialist media allow us to guide adtechs and martechs into thought leadership campaigns and promote the positioning of their experts. 

It's about taking a stand, actively addressing challenging topics, expressing opinions and creating perspective.

For our Adtech & Martevh clients, we focus entirely on profile and opinion. With the help of a carefully executed news radar, we set priorities for thought leadership measures and develop narratives that make people sit up and take notice. This is the only way for our experts to be heard in the market and in the media.

Opinions need to be bold, fast and edgy to not only participate in discussions, but to lead them. Every spokesperson has individual storylines and sweet spots. Oseon's market expertise helps to identify topics and trends early on in close partnership with our clients to provide editors with industry insights.

Whether CEO portraits in business media, guest articles in specialist media, jointly told customer stories and expert interviews, appearances at industry events or the use of insights, such as the annual CX Trends Reports from Zendesk: we comment on current developments in the industry with an “Oh my!” effect.