Cybersecurity PR in the German market: local expertise and tailored communication for IT security
As a PR agency, we have had the privilege of representing numerous companies in the IT security sector, have experienced developments in the market at first hand and provided communications support. We therefore know how important it is for cybersecurity providers to make the most relevant threats visible to the value chain of potential customers. It is often only this understanding that generates the appropriate interest in existing solutions among the target group.
We are observing how the market for IT security is becoming increasingly differentiated, for example into cloud security, IoT security, access management, data loss prevention, cloud access, deception and detection and response or SOCaaS. In our view, it is therefore more important than ever to align your own communication very closely with the defined target audience and to present the added value of your own services in a clear and comprehensible way.
From PR to social media: We communicate your IT security topics in Germany
Whether strategy consulting, campaign development or implementation of individual measures: We support IT security companies in areas such as positioning and brand development, press relations and influencer PR, content marketing and social media, crisis communication as well as events, trade fairs and conferences.
In an increasingly differentiated market, it is now more important than ever to align your own communication closely with the defined target audience and to present the added value of your own services in a clear and comprehensible way.
Yannik Bartling, associate director enterprise IT & cybersecurity
Our expertise: Communication for IT security with local insights
Progressive digitalization, like so many things in life, has the proverbial second side of the coin. It not only opens up new opportunities for companies, but also for cyber criminals. More and more data is being stored in the cloud and more and more industrial processes are being mapped via client-server networks. The attack surface is therefore growing - and with it the demands on IT security.
This means constantly growing challenges: DDoS attacks can bring entire value chains to their knees. Ransomware and malware attacks are also still widespread and are taking their toll. According to Bitkom, the German economy suffered damage amounting to 206 billion euros in 2023 alone - and the trend is rising. The biggest cost factors here are disruptions to business processes and data loss. And this is precisely where the huge market potential for cybersecurity solutions lies.
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